Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! Today, we’re exploring how marketing can be a transformative force in fostering cross-functional alignment to achieve strategic business growth in Unlocking Marketing Impact: Amplifying Revenue through Cross-Functional Collaboration. Joining me is Amy Winner, a marketing powerhouse with over 25 years of experience spanning agency leadership, startup innovation, and co-founding Wheels Up Collective, a full-stack boutique marketing agency. Amy’s expertise lies in designing marketing strategies that not only deliver results but also create seamless integration between product, sales, and customer success teams.