In this episode titled, Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies, we sit down with Kris McDermott, a seasoned expert in omni-channel marketing and retail media strategies, to discuss how CPG companies can unlock sustainable growth in today’s competitive landscape. Kris shares actionable insights on fostering cross-functional collaboration, driving innovation, and leveraging retail media as a critical growth lever. From breaking down silos between brand and retail media teams to testing innovative strategies with a calculated risk-tolerance mindset, this conversation is packed with strategies for driving category growth and reversing declines. Whether you’re in CPG, retail, or a business leader looking to optimize marketing investments, this episode offers valuable advice you can apply immediately.