"Publishers need to think like scrappy consumer brands—focus on creating content that excites and engages your audience, whether it's through thematic newsletters, short-form videos, or leveraging user-generated content. The key is to work smarter, not harder. Repurpose assets, test new channels like TikTok, and build authentic relationships by putting a human face to your brand. If you prioritize driving value for your audience, the traffic, engagement, and revenue will follow. - Greg Rollett, Head of Growth at The Grommet Welcome to Revenue Boost: A Marketing Podcast, the most valuable podcast for business leaders who need a boost in revenue and business growth. I'm your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! In this episode, titled ""Think Like a Brand: Strategies for Publisher Growth and Engagement"", I sat down with Greg Rollett, Head of Growth at The Grommet to unpack transformative ideas for publishers and marketers alike. With recent changes to the google algorithm, publisher and commerce content websites need to work even harder to drive traffic volume and audience engagement. To be successful, they need to pivot their strategies and think more like the brands that they partner with and less like an old publisher. Greg and I discuss the successful and innovative and engaging strategies he has spearheaded in his time at The Grommet. From turning email lists into powerful media assets to adopting a scrappy, brand-first mindset, this conversation is packed with actionable insights. Whether you're navigating the challenges of organic traffic, exploring the world of commerce content, or working towards strengthening authentic connections with your audience, this episode delivers a roadmap to success. Don’t miss these proven strategies for growth and engagement in today’s ever-changing digital landscape. "