In this episode of Revenue Boost: A Marketing Podcast, titled "The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content," host Kerry Curran speaks with Erin Gagnon, Managing Director of BrandCycle, about how brands can harness the power of creator-driven content to boost engagement and drive sales. They discuss how authentic, real-life product endorsements on platforms like Meta, TikTok, and YouTube outperform traditional ads by building trust and fostering stronger audience connections. Plus, they explore how performance-based models—using affiliate links, trackable codes, and measurable results—enable brands to align creator partnerships with revenue goals. This episode is packed with insights on leveraging authenticity to build credibility, enhance brand visibility, and achieve measurable growth.