Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! Today, you’ll learn how to the full potential of CRM to unite marketing, sales, and customer success teams, driving revenue growth and operational efficiency. Maximizing Revenue Potential: The Power of CRM in Cross-Functional Collaboration with special guest Sam Anderson, CEO and co-founder of Origin 63, an elite HubSpot partner. Sam shares her expertise on overcoming common CRM challenges, from integrating disconnected tools to leveraging data for smarter insights and personalization at scale. Learn how the right CRM setup can enable predictive analytics, streamline workflows, and foster stronger connections with prospects and customers. Whether you’re navigating tight budgets, adapting to industry shifts, or looking to optimize your marketing efforts, this episode offers actionable strategies and real-world examples to help your organization thrive. Don’t miss this deep dive into the essential role of CRM in cross-functional collaboration and revenue amplification!