"Welcome to Revenue Boost: A Marketing Podcast, the go-to resource for business leaders looking to unlock growth and maximize revenue. In this episode, titled ""LinkedIn Expert Advice: Driving B2B Growth with High-Impact Content," host Kerry Curran sits down with LinkedIn expert Purna Virji to explore the transformative power of LinkedIn as a B2B marketing platform. Purna shares insider tips and proven strategies for building trust, standing out in a crowded marketplace, and driving meaningful business results through thought leadership and high-impact content. From leveraging LinkedIn’s latest tools like thought leader ads and sponsored newsletters to creating authentic, engaging video content, this episode is packed with actionable insights for B2B marketers. If you’re looking to elevate your brand, shorten sales cycles, and create content that truly resonates, don’t miss this episode. Tune in to learn how to drive B2B growth with expert advice straight from one of LinkedIn’s top content strategists!"
"People follow people before they follow brands. In today’s crowded market, where competition is fierce and sales cycles are getting longer, the key to standing out is showcasing the unique value of your people. Highlight their expertise, passion, and perspectives through authentic, high-impact content. Thought leadership isn’t just about building awareness; it’s about earning trust and creating meaningful connections that drive action across the entire funnel. When your audience sees the real people behind your brand, they’re more likely to trust your company, explore your offerings, and ultimately choose you over competitors." Pirna Virji, Principal Consultant & Global Program Manager at LinkedIn