"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy to track. And that mindset is limiting growth.” Megan Conahan, EVP at Direct Agents Why clinging to traditional platforms is costing you growth — and how to reach today’s real decision-makers. Gen Z uses TikTok to search. B2B buyers are browsing Reddit. And marketers are still optimizing for Google. In this episode of Revenue Boost: A Marketing Podcast titled, Beyond Google & Meta: The Future of Search, Media, and Customer Behavior, Kerry Curran sits down with Megan Conahan, EVP at Direct Agents, to expose the growing disconnect between outdated channel strategies and evolving consumer behavior. From the death of traditional search to the rise of gamified commerce and the role of agencies in decoding the chaos, this conversation is a must-listen for marketing leaders trying to do more with less, and still drive growth. You’ll learn: Why attribution obsession is killing innovation How to rethink demand capture beyond Google and Meta What platforms like Reddit, TikTok, and Roblox mean for your future strategy How media mix modeling can unlock your next level of ROI The agency advantage in a fragmented, fast-moving media world If you’re ready to evolve your marketing before your audience moves on without you — this is your episode.